For years, the digital landscape has been defined by the relentless pursuit of productivity, optimization, and constant output. Yet, for J.D. Roth, the founder of the influential personal finance blog Get Rich Slowly, the turn of the calendar year has brought about a radical shift in perspective. Following a period of profound personal loss and internal reflection, Roth has announced a transformative new initiative for 2023: "The Year of Me."
This shift marks a departure from traditional content creation models, signaling a move toward intentionality, mental well-being, and a values-driven life. As Roth navigates the aftermath of his mother’s passing, his journey offers a case study in the necessity of self-prioritization as a prerequisite for sustainable contribution.
The Catalyst: A Season of Grief and Reflection
The genesis of this strategic pivot lies in the challenging months following the death of Roth’s mother. For two months, the weight of bereavement cast a shadow over his creative output and personal motivation. Such experiences often serve as a "reset" for individuals, forcing an evaluation of how time—our most finite resource—is allocated.
Roth notes that the "fog" of grief has finally lifted, revealing a renewed, albeit changed, sense of purpose. This period of soul-searching was not conducted in a vacuum; it involved significant consultation with his partner, Kim, ultimately leading to the realization that his previous patterns of self-neglect were no longer tenable.
Chronology of the Shift
- Late 2022: A period of deep introspection following the loss of a parent.
- November 2022: A road trip to California serves as a turning point, with literature and discussion regarding psychological frameworks providing clarity.
- December 2022: The official decision to adopt "The Year of Me" framework.
- January 2023: The implementation of new, flexible boundaries regarding digital output and personal health.
The Philosophy of "The Year of Me"
The concept of "theming" one’s year is not new to Roth; he employed this technique over a decade ago to great success in fitness, writing, and social development. However, the 2023 iteration is distinct. It is not focused on an external metric—like saving a specific amount of money or hitting a word count—but on an internal realignment.
Roth acknowledges the friction inherent in this decision. "It seems selfish. It seems wrong," he admits. In a society that often equates worth with service to others, the decision to prioritize one’s own physical and mental health can feel like a transgression. Yet, Roth argues that this perceived selfishness is, in reality, a necessary mechanism for long-term health. By stabilizing his own foundation, he aims to become a more effective resource for his readers and community in the long term.
Theoretical Foundations: Adlerian Psychology and Proactivity
To navigate this transition, Roth has turned to intellectual frameworks that support his desire for change. Two core pillars have emerged in his current thought process: the psychology of Alfred Adler and the habit-based framework of Stephen R. Covey.
The Courage to Be Disliked
During a cross-country drive, Roth and his partner engaged with the book The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga. The text, which explores Adlerian psychology, posits that individuals have the power to define their own futures, independent of past trauma or current external expectations.
For Roth, the book served as a mirror. The central thesis—that we must have the courage to pursue our own happiness even at the risk of being disliked by those who prefer we remain in our old, compliant roles—resonated deeply. It provided a vocabulary for the boundary-setting he intends to practice throughout the year.
Proactivity vs. Reactivity
Complementing this psychological approach is the principle of "proactivity," as defined by Stephen R. Covey in The 7 Habits of Highly Effective People. Roth cites the following passage as a guiding light:
"The ability to subordinate an impulse to a value is the essence of a proactive person. Reactive people are driven by feelings, by circumstances, by conditions, by their environment. Proactive people are driven by values—carefully thought about, selected, and internalized values."
Roth’s admission that he had "lost the ability to control [his] impulses" while simultaneously neglecting his core values provides the context for his current actions. The removal of digital distractions—such as high-engagement apps like Reddit and Hearthstone—is a tangible manifestation of this commitment to subordination of impulse to value.
Implications for Digital Content and Community
For the audience of Get Rich Slowly, the immediate question is how this shift will affect the content they receive. Roth is transparent about his new operational philosophy: he will no longer adhere to a rigid publishing schedule.
The End of Forced Productivity
The "always-on" nature of modern blogging is being abandoned in favor of an organic, output-based-on-inspiration model. Roth suggests that if he has something meaningful to say, he will publish; if not, he will refrain. This represents a mature evolution in the creator-consumer relationship. It suggests that the value of content is not in its frequency, but in the intentionality behind the message.
Strategic Site Development
A secondary, though significant, implication is the long-awaited completion of the Get Rich Slowly "de-design." This project, which has been in the periphery for some time, is now a priority within the framework of his new self-care goals. By streamlining his site, he intends to create a more focused, user-friendly environment that mirrors his simplified, internal state.
Conclusion: A Model for Sustainable Engagement
J.D. Roth’s "Year of Me" is not an abandonment of his professional responsibilities; it is an attempt to redefine what those responsibilities look like. By integrating the lessons of Adlerian psychology and the proactive habits outlined by Covey, Roth is attempting to construct a life that is sustainable, authentic, and rooted in value rather than external pressure.
This transition highlights a critical truth for anyone operating in the high-pressure environment of the information age: we are the most important tools in our own success. By choosing to step back from the performative aspects of content creation, Roth is likely to produce more meaningful work, even if it arrives less frequently. As he embarks on this journey, his experience serves as an invitation to his readers to reflect on their own lives: Are you driven by your core values, or are you merely reacting to the impulses of the world around you?
Ultimately, the goal for 2023 is not just a personal improvement for J.D. Roth; it is a test of whether a life built on internal permission can yield better external results. If the early signs are any indication, the shift toward a more deliberate, self-centered (in the healthiest sense) existence may be exactly what is required to navigate the complexities of the modern world.











