Unlocking the Monthly Engine: Understanding the Psychology of the Modern Recurring Donor
By Abby Jarvis, Head of Research at Neon One In the rapidly evolving landscape of nonprofit fundraising, the "holy grail" for many organizations is the stability provided by recurring giving…
The Philanthropic Paradox: Record Giving Masks a Shrinking Donor Base, Catalyzing a Call for Volunteer Engagement
WASHINGTON D.C. – In a striking display of American generosity, U.S. charitable giving soared to an unprecedented $592.50 billion in 2024. This record-breaking sum, a testament to the nation’s philanthropic…
Beyond the Ask: Unlocking the Psychology of the Modern Recurring Donor
By Abby Jarvis, Head of Research at Neon One In the evolving landscape of philanthropy, recurring giving has transitioned from a niche fundraising strategy into a cornerstone of financial sustainability…













