Unlocking the Monthly Engine: Understanding the Psychology of the Modern Recurring Donor

By Abby Jarvis, Head of Research at Neon One In the rapidly evolving landscape of nonprofit fundraising, the "holy grail" for many organizations is the stability provided by recurring giving…

The Art of Release: Mastering the Psychology of Letting Go to Reclaim Your Life

In a world increasingly defined by rapid change, digital saturation, and the relentless pursuit of perfection, the human tendency to cling—to expectations, past regrets, and rigid ideals—has become a primary…

Beyond the Ask: Unlocking the Psychology of the Modern Recurring Donor

By Abby Jarvis, Head of Research at Neon One In the evolving landscape of philanthropy, recurring giving has transitioned from a niche fundraising strategy into a cornerstone of financial sustainability…