Sagoh
- Food Systems and Agriculture
- May 18, 2025
- 22 views
Beyond the Burger: Beyond Meat’s Strategic Pivot into the Functional Beverage Market
In a high-stakes effort to reverse years of declining sales and mounting consumer skepticism, the company formerly known as Beyond Meat is undergoing a radical corporate metamorphosis. Rebranding itself as…
Asep Darmawan
- Food Systems and Agriculture
- May 18, 2025
- 20 views
Magnum Partners with Mini Melts: A Strategic Pivot to Capture the “On-the-Go” Indulgence Market
In a move signaling a fundamental shift in how premium ice cream brands reach their audience, Magnum—the iconic frozen dessert brand that recently spun off from its parent conglomerate, Unilever—has…
