Beyond the Checkbook: Turning Charity Golf Sponsors into Strategic Marketing Partners
By Jen Wemhoff, Communications Manager at GolfStatus In the world of nonprofit fundraising, the charity golf tournament remains a cornerstone of revenue generation and community engagement. Traditionally, the relationship between…
Magnum Partners with Mini Melts: A Strategic Pivot to Capture the “On-the-Go” Indulgence Market
In a move signaling a fundamental shift in how premium ice cream brands reach their audience, Magnum—the iconic frozen dessert brand that recently spun off from its parent conglomerate, Unilever—has…












