Unlocking the Monthly Engine: Understanding the Psychology of the Modern Recurring Donor
By Abby Jarvis, Head of Research at Neon One In the rapidly evolving landscape of nonprofit fundraising, the "holy grail" for many organizations is the stability provided by recurring giving…
The Anatomy of Sustained Giving: Unlocking the Motivations Behind Recurring Donors
By Abby Jarvis, Head of Research at Neon One In the modern landscape of philanthropy, the "sustained" donor has become the gold standard for financial stability. For nonprofit organizations, the…
Beyond the Ask: Unlocking the Psychology of the Modern Recurring Donor
By Abby Jarvis, Head of Research at Neon One In the evolving landscape of philanthropy, recurring giving has transitioned from a niche fundraising strategy into a cornerstone of financial sustainability…













