Unlocking Untapped Generosity: Why Your Year-End Appeals Must Include Recurring Donors, GivingTuesday Givers, and Volunteers

By Abby Jarvis, Head of Research at Neon One As the calendar pages turn towards December, nonprofit organizations globally enter their most critical fundraising period: the year-end giving season. This…

Unlocking the Monthly Engine: Understanding the Psychology of the Modern Recurring Donor

By Abby Jarvis, Head of Research at Neon One In the rapidly evolving landscape of nonprofit fundraising, the "holy grail" for many organizations is the stability provided by recurring giving…

The Anatomy of Sustained Giving: Unlocking the Motivations Behind Recurring Donors

By Abby Jarvis, Head of Research at Neon One In the modern landscape of philanthropy, the "sustained" donor has become the gold standard for financial stability. For nonprofit organizations, the…

Beyond the Ask: Unlocking the Psychology of the Modern Recurring Donor

By Abby Jarvis, Head of Research at Neon One In the evolving landscape of philanthropy, recurring giving has transitioned from a niche fundraising strategy into a cornerstone of financial sustainability…